TYPA - TAIPEI AMERICAN SCHOOL
User-centered school website that are purposeful and easy to use
2017
Website
https://www.typa.org.tw
THE CHALLENGE
Before 2010, TYPA within Taipei American School was having an in-house built website that was limited in its functionality. Over time, the site had become outdated and repetitive. The website was failed to showcase its strong academic program, outstanding student services and culture.
TYPA’s website was visited daily by parents that needed to quickly access important information about school events and updates. However, the website was difficult to navigate and cluttered with outdated information. Moreover, the website was feeble and slow when making simple updates.
TYPA’s website was visited daily by parents that needed to quickly access important information about school events and updates. However, the website was difficult to navigate and cluttered with outdated information. Moreover, the website was feeble and slow when making simple updates.
THE SOLUTION
Our goal was to redesign the website using minimalist style and create a clear interface with user's demands in mind.
We revamp TYPA's brand image by adding video and picture of school life that vibrate the school's impression.
We revamp TYPA's brand image by adding video and picture of school life that vibrate the school's impression.
We create experiences that transform brands.
